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Local SEO services are essential for businesses that want to attract local customers and increase their leads. By optimizing your website and Google My Business listing, you can show up at the top of the search results when potential customers search for local products or services. This means you’ll have a higher chance of getting clicks, calls, and visits to your business.
In fact, according to Google, 30% of mobile searches are related to location, and 72% of people who perform a local search visit a store within 5 miles of their current location. By leveraging local SEO, you can ensure your business shows up for those searches and gets the lion’s share of local business.
At Hamman Interactive, we offer a comprehensive local SEO process that covers all aspects of your online presence. Here are some of the steps we take to improve your local search rankings:
We start by conducting thorough keyword research to find the most relevant and valuable terms for your business. We use tools that show us what people are searching for in your area and create content that answers those queries. This includes adding location-specific keywords to your website and Google My Business listing.
Your Google My Business listing is crucial to your local SEO success. We set up and optimize your listing, add multimedia content, and ensure that your business information is accurate and up-to-date. We also help you get more reviews for your listing, which can improve your search rankings and attract more customers.
We go through your website with a fine-toothed comb to identify and fix technical issues that may be holding you back. This includes optimizing your title tags, meta descriptions, images, and content. We also ensure that your website has a clear and logical structure that’s easy for search engines to understand.
We submit your business information to dozens of local directories and websites to build your online presence. This includes submitting your business name, address, phone number, and a description of your business. The more citations you have, the higher your chances of ranking well in the local search results.
We produce high-quality, original content for your website that’s optimized for local search. This includes writing blog posts, service pages, and landing pages that target the keywords and topics your customers are searching for. We also update your content regularly to keep it fresh and relevant.
We provide monthly reports that show your website traffic, Google My Business activity, and other metrics that matter. This allows us to monitor your progress and adjust our strategy as needed.